Why clarity of value always beats length of explanation.
Many salespeople think their job is to explain, educate, and overcome objections. Yes, those things
Many salespeople think their job is to explain, educate, and overcome objections. Yes, those things
You can talk all day. You can answer every question. You can speak perfect English
Some salespeople spend hours memorizing product features. They build long, elaborate presentations, thinking that facts
It’s common for salespeople to believe that the more they know about a product, the
There’s a story that perfectly captures the power of a good offer. A young man
At the growth stage, only one word matters, push. Push for visibility. Push your marketing.
Business runs in stages. First, you validate. You confirm the product works and the market
Validation is not the finish line. It is the green light.After you’ve seen a problem
Here’s the difference: When you’re still a startup, everything is uncertain. You assume the need
The fastest way to kill your business is to fall in love with your first