How elite entrepreneurs use tomorrow’s value to sell today.
Never start with today’s price. Start with the future price.If the estate will be ₦80M
What luxury brands know that keeps them sold out for years.
Sales is not about numbers. It’s about imagination.Before you mention price, let your client picture
Why lowering your price is the fastest way to bankruptcy.
Business owners who start conversations with price set themselves up for failure. Why? Because once
Why your pitch should never start with numbers if you want the deal.
Price is the easiest thing to talk about in business. But the mistake many entrepreneurs
How thriving businesses suddenly collapse when they miss this signal.
The riskiest move in business is not the risk of starting. It’s the risk of
The painful truth every entrepreneur learns too late.
Capital is powerful. But capital in the wrong industry is wasted. Many entrepreneurs assume that
Why companies die even with cash in the bank and how to escape the trap.
Every industry has a cycle, emerging, advancing, and declining. If you don’t study the cycle
The key moves that separate survivors from casualties in business growth,
The emergence of any industry feels chaotic. But the goal is to survive long enough
What no brochure will ever tell you about property in Nigeria.
Nigeria’s real estate industry is still emerging. That’s why so many things don’t yet work
The art of selling without ever discounting a single naira
The most effective entrepreneurs know how to build demand for their products before mentioning the