The edge top consultants use to win deals competitors can’t touch.
Product knowledge answers “What is this?” Industry knowledge answers “Why does this matter?” The biggest
What actually convinces people to buy (hint: it’s not your facts).
Knowing the details of your product is good. But it will never be enough. Why?
Why 90% of sales calls fail before they even begin.
Don’t call people until you have an offer to make. It doesn’t matter how warm
Why clarity of value always beats length of explanation.
Many salespeople think their job is to explain, educate, and overcome objections. Yes, those things
What salespeople get wrong about why clients actually say “yes.”
You can talk all day. You can answer every question. You can speak perfect English
Why the perfect pitch still loses if the offer is weak.
Some salespeople spend hours memorizing product features. They build long, elaborate presentations, thinking that facts
The secret sales insight nobody in business school teaches you.
It’s common for salespeople to believe that the more they know about a product, the
Why irresistible offers close deals faster than charm or skill.
There’s a story that perfectly captures the power of a good offer. A young man
Ignore this one principle and your growth will collapse overnight.
At the growth stage, only one word matters, push. Push for visibility. Push your marketing.
What separates struggling founders from those who explode with sales.
Business runs in stages. First, you validate. You confirm the product works and the market